{"id":151,"date":"2012-11-02T04:25:04","date_gmt":"2012-11-02T04:25:04","guid":{"rendered":"http:\/\/www.amefird.com\/va\/?page_id=151"},"modified":"2014-03-05T16:35:15","modified_gmt":"2014-03-05T16:35:15","slug":"overview","status":"publish","type":"page","link":"https:\/\/www.amefird.com\/in\/products-brands\/overview","title":{"rendered":"Overview"},"content":{"rendered":"<p><strong>PREMIUM MENS TAILORING SEGMENT<\/strong><\/p>\n<p><strong><em>TORA GOLD (B083) &#8211; 150 Mts.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" title=\"tora_gold\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/tora_gold.jpg\" alt=\"\" width=\"111\" height=\"98\" \/><\/em><\/p>\n<p>TORA GOLD (B083) &#8211; 150 Mts.<\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Premium tailoring thread used for stitching of gents trousers, shirts, suits and safaris<\/li>\n<li>Made from imported fibre<\/li>\n<li>Available in 150 metre tubes<\/li>\n<li>Ply \/ Count &#8211; 3\/56<\/li>\n<li>Wide range of 255 shades<\/li>\n<\/ul>\n<p><strong>Packaging<\/strong>:<\/p>\n<ul>\n<li>Available in a box of 15 tubes<\/li>\n<li>Also available in an assortment of 18 shades, 5 tubes each (total 90 tubes)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Duro\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Duro.jpg\" alt=\"\" width=\"100\" height=\"102\" \/><\/p>\n<p><strong>\u00a0KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Premium tailoring thread used for stitching of gents shirts,<\/li>\n<li>Higher strength in the same fineness as compared to spun polyester with excellent stretch and recovery property.<\/li>\n<li>High tenacity and excellent loop forming characteristics and good abrasion resistance.<\/li>\n<li>Excellent resistance to acids, chemicals and ultra \u2013 violet rays.<\/li>\n<li>Wide shade range available.<\/li>\n<li>Available in 110 meter tubes<\/li>\n<li>Ply \/ Count &#8211; 2\/61<\/li>\n<\/ul>\n<p><strong>Packaging<\/strong>:<\/p>\n<ul>\n<li>Available in a box of 15 tubes<\/li>\n<li>Also available in an assortment of 18 shades, 5 tubes each (total 90 tubes)<\/li>\n<\/ul>\n<p><strong>READY MADE GARMENT<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Hammer\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Hammer.jpg\" alt=\"\" width=\"100\" height=\"110\" \/><\/p>\n<p><strong>HAMMER POLY (A023) &#8211; 300 Mts.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Used at local level for garmenting of gents, ladies and kids wear<\/li>\n<li>Ply\/Count &#8211; 2\/49<\/li>\n<li>Made from 100% polyester<\/li>\n<li>Available in 300 Mts. tubes<\/li>\n<li>Wide range of 449 shades<\/li>\n<\/ul>\n<p><strong>Packaging<\/strong>:<\/p>\n<ul>\n<li>Available in a box of 25 tubes<\/li>\n<\/ul>\n<p>Also available in an assortment of 20 shades, 5 tubes each (total 100 tubes)<\/p>\n<p><strong>LADIES TAILORING<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" title=\"Hammerpoly\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Hammerpoly.jpg\" alt=\"\" width=\"100\" height=\"110\" \/><\/strong><\/p>\n<p><strong>HAMMER POLY (A037) &#8211; 180 Mts.<\/strong><\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Used at local level for garmenting of ladies wear<\/li>\n<li>Made from 100% polyester<\/li>\n<li>Available in 180 metre tubes<\/li>\n<li>Ply\/Count &#8211; 2\/49<\/li>\n<li>Wide range of 449 shades<\/li>\n<\/ul>\n<p><strong>Packaging<\/strong>:<\/p>\n<ul>\n<li>Available in a box of 20 tubes<\/li>\n<li>Also available in an assortment of 20 shades, 5 tubes each (total 100 tubes)<img loading=\"lazy\" decoding=\"async\" title=\"Challenge\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Challenge.jpg\" alt=\"\" width=\"120\" height=\"70\" \/>ECONOMY GENTS TAILORING<strong>CHALLENGE (B021) &#8211; 130 Mts.<\/strong><strong>\u00a0<\/strong><strong>KEY FEATURES<\/strong>\n<ul>\n<li>Used for garmenting of gents trousers and shirts<\/li>\n<li>Made from 100% polyester<\/li>\n<li>Available in 130 metre tubes<\/li>\n<li>Ply\/Count &#8211; 3\/55<\/li>\n<li>Wide range of 449 shades<\/li>\n<\/ul>\n<p><strong>Packaging:<\/strong><\/p>\n<ul>\n<li>Available in a box of 20 tubes<\/li>\n<li>Also available in an assortment of 20 shades, 5 tubes each (total 100 tubes)<br \/>\n<img loading=\"lazy\" decoding=\"async\" title=\"Hammer1\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Hammer1.jpg\" alt=\"\" width=\"120\" height=\"91\" \/><strong>HOUSEHOLD SEGMENT(WHITES)<\/strong><\/p>\n<ul>\n<li><strong>HAMMER<\/strong>2\/350 &amp; 2\/800 Mts. &#8211; Cotton<\/li>\n<li><strong>HAMMER POLY<\/strong>2\/400 &amp; 2\/800 Mts. &#8211; Polyester<\/li>\n<\/ul>\n<p>These products are retailed out of Kiryana shops.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Homesew\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Homesew.jpg\" alt=\"\" width=\"189\" height=\"134\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Spun Polyester thread<\/li>\n<li>Ladies in homes mend\/repair torn clothes by themselves instead of giving minor repair work to tailors\/boutiques.<\/li>\n<li>Product is specially designed to cater the need of Home Sewing.<\/li>\n<li>Available in 200yards<\/li>\n<li>Wide shade range available.<\/li>\n<li>Ply \/ Count &#8211; 2\/49<\/li>\n<\/ul>\n<p><strong>Packaging<\/strong>:<\/p>\n<ul>\n<li>Rectangular card base with 5 tubes wrapped in transparent polythene<\/li>\n<li>Available in different 5 combinations<img loading=\"lazy\" decoding=\"async\" title=\"Rangolimoli\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Rangolimoli.jpg\" alt=\"\" width=\"180\" height=\"180\" \/><strong>Rangoli Moli HOUSEHOLD SEGMENT<\/strong>\n<ul>\n<li>Very sacred and holy thread for integral part of any puja<\/li>\n<li>Excellent fastness properties . this helps in avoiding colour transfer from thread to adjoining fabric even in wet condition<\/li>\n<li>100% cotton<\/li>\n<li>Good Softness, skin Friendly<\/li>\n<li>Six standed \/12 Ply<\/li>\n<li>Available in\u00a0 20gm &amp; 10 gm<\/li>\n<\/ul>\n<p><strong>\u00a0Packaging:<\/strong><\/p>\n<ul>\n<li>Available in a box of 6 Balls &amp; 12 Balls<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>VANITY EYEBROW THREADING THREAD<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" title=\"Vanityeyebrow\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Vanityeyebrow1.jpg\" alt=\"\" width=\"261\" height=\"124\" \/><img loading=\"lazy\" decoding=\"async\" title=\"Vanity\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Vanity2.jpg\" alt=\"\" width=\"176\" height=\"124\" \/><\/h3>\n<p>Vanity was launched in the year 2003 as a specialist eyebrow threading thread.<\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>India&#8217;s only specialist eyebrow threading thread<\/li>\n<li>Made of the finest quality cotton on state of the art machines<\/li>\n<li>With anti-bacterial treatment which protects your skin from any kind of allergy or infection<\/li>\n<li>Good elasticity to withstand stress during usage<\/li>\n<li>Uniform structure of the thread makes it smooth over skin surface<\/li>\n<li>Vanity is available in an attractive box pack of 10 spools. Each pink colored spool is also individually packed in a box.<img loading=\"lazy\" decoding=\"async\" title=\"Organica\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Organica.jpg\" alt=\"\" width=\"156\" height=\"138\" \/><\/li>\n<\/ul>\n<p><strong>Organica\u00a0 The only organic threading thread<\/strong><\/p>\n<ul>\n<li>Organica is manufactured using Organic cotton &amp; is more skin friendly<\/li>\n<li>The product to be used for threading involves the use of the thread inside of the mouth apart from the constant skin contact. Therefore , no harmful chemical or substance is used for manufacturing this product<\/li>\n<li>The product has been given a distinct colour Pastel green thread on green spool<\/li>\n<li>This Product has been imparted with high strength using extra long staple length cotton to ensure les breakage while application.<\/li>\n<li>Organica is available in an attractive box pack of 8 spools. Each spool is also individually packed in a box.<\/li>\n<\/ul>\n<h3>HAND EMBROIDERY<\/h3>\n<p>People have always found deep personal pleasure and sense of satisfaction in creating articles of daily use and artistic works from basic equipment and materials. One of the crafts practiced since times immemorial is needlecraft and embroidery &#8211; the urge to create with colourful threads. Embroidery was used in Ancient Egypt to decorate the hems of royal robes, in tapestries in the Middle Ages, and in ladies&#8217; samplers during the Colonial and Victorian eras. It continues as an art form today.<\/p>\n<p>Hand embroidery is used to decorate wall hangings, pillowcases, quilts and table runners. Hand embroidery differs from counted cross stitch in that it uses many different types of stitches to achieve texture and interest, whereas counted cross stitch uses a single stitch and relies on color and shading for texture. Five stitches form the basis for hand embroidery. The stitches are outline, satin, lazy daisy, cross and French knot.<\/p>\n<p>Hand embroidery is a beautiful art that almost anyone can learn. It is an art that should be preserved and well worth learning. The hand embroidery market in India is segmented into three segments.<\/p>\n<h3>Premium Embroidery Threads<\/h3>\n<h3>Popular Embroidery Threads<\/h3>\n<p><strong>Crochet Threads<\/strong><\/p>\n<p><strong>USAGE OF HAND EMBROIDERY THREAD<\/strong><\/p>\n<ul>\n<li>Cross stitch<\/li>\n<li>Counted thread work<\/li>\n<li>Embroidery<\/li>\n<li>Smocking<\/li>\n<li>Tapestry<\/li>\n<li>Applique work<\/li>\n<li>Quilting<strong>PRODUCTS<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Magika\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Magika.jpg\" alt=\"\" width=\"138\" height=\"74\" \/><\/p>\n<p>To satisfy your creative urge to create exquisite designs with colourful threads, we created MAGIKA, Premium Embroidery Threads suitable for all kinds of embroidery.<strong>MAGIKA (ART J777)<\/strong>Magika is a brilliant six strand mercerized cotton thread with separable strands, made from\u00a0<strong>Egyptian cotton<\/strong>. It is 100% cotton; double gassed mercerized threads for various embroidery applications.<strong><\/strong><\/p>\n<p>KEY FEATURES<\/p>\n<ul>\n<li>Available in 8m skeins of approximately 2gm each<\/li>\n<li>Ply : Count :: 12 : 30s<\/li>\n<li>Egyptian cotton provides great lustre and softness<\/li>\n<li>Maximum strength and lustre because of double gassed mercerization<\/li>\n<li>Available in a range of 305 fast colours. Colour fastness as per ISO-4 standards<\/li>\n<li>Excellent Wash and Light Fastness<\/li>\n<li>Available in box of 25 skeins<strong><img loading=\"lazy\" decoding=\"async\" title=\"Rangoliart\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Rangoliart.jpg\" alt=\"\" width=\"120\" height=\"147\" \/><\/strong><strong>Rangoli, Popular Embroidery<\/strong><strong>RANGOLI (ART J754)<\/strong>Rangoli is a six strand mercerized cotton thread with separable strands. It is 100% cotton; gassed mercerized threads for various embroidery applications.<strong>KEY FEATURES<\/strong>\n<ul>\n<li>Available in 7m skeins of approximately 1.2 gm each<\/li>\n<li>Ply : Count : : 12 : 36<\/li>\n<li>Gassed mercerized<\/li>\n<li>Available in a range of 111 shades<\/li>\n<li>Available in box of 25 skeins<\/li>\n<\/ul>\n<p>Shade assortments of 50 and 100 skeins are also available.<\/p>\n<p><strong>Crochet Threads<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Rangolipoly\" src=\"http:\/\/www.amefird.com\/va\/files\/2012\/11\/Rangolipoly.jpg\" alt=\"\" width=\"120\" height=\"132\" \/><\/p>\n<p><strong>RANGOLI &#8211; Ball Items<\/strong><\/p>\n<p>A brand recognized for its value for money image. We have under this brand all kinds of ball articles to suit all kinds of hand embroidery applications.<\/p>\n<p><strong>RANGOLI E801 Tkt 20 &amp; RANGOLI E802 Tkt 40<\/strong><\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Mercerized 6 cord cotton<\/li>\n<li>Brilliant for fine crochet, tatting and lace making<\/li>\n<li>Excellent quality<\/li>\n<li>E801 and E802 are available in balls of 20gm and 100gm respectively<\/li>\n<li>E801 is available in box of 10 balls and E802 in box of 4 balls<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RANGOLI A805 Tkt 8 Pearl Cotton<\/strong><\/p>\n<p><strong>KEY FEATURES<\/strong><\/p>\n<ul>\n<li>Mercerized, twisted, lustrous thread<\/li>\n<li>In addition to crochet, can also be used for all types of embroidery and needle work.<\/li>\n<li>A805 is available in balls of 10gm<\/li>\n<li>A805 is available in box of 10 balls<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PREMIUM MENS TAILORING SEGMENT TORA GOLD (B083) &#8211; 150 Mts. &nbsp; TORA GOLD (B083) &#8211; 150 Mts. KEY FEATURES Premium tailoring thread used for stitching of gents trousers, shirts, suits and safaris Made from imported fibre Available in 150 metre tubes Ply \/ Count &#8211; 3\/56 Wide range of 255 shades Packaging: Available in a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":149,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"product_main.php","meta":{"footnotes":""},"class_list":["post-151","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/pages\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":46,"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/pages\/151\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/pages\/151\/revisions\/155"}],"up":[{"embeddable":true,"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/pages\/149"}],"wp:attachment":[{"href":"https:\/\/www.amefird.com\/in\/wp-json\/wp\/v2\/media?parent=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}